Latest Evidence Note
Reviews Measure Sentiment. Buyers Need Evidence of Fit.
What ratings and customer feedback can establish, what they leave unanswered, and why context matters to buyers and AI systems
Ratings classify sentiment. They rarely preserve the circumstances that produced it. This Evidence Note examines what reviews can establish, what they leave unanswered, and why buyers and AI systems need evidence of fit.
- reviews
- customer evidence
- AI search
- buyer trust

