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Proof infrastructure

Public evidence should be infrastructure—not scattered marketing copy

Businesses already produce evidence. Most of it is treated as isolated marketing content. Durable evidence needs identity, sources, context, publication state, canonical URLs, and lifecycle controls.

That evidence should remain useful across websites, sales, procurement, search, and AI research—without silently rewriting what the public already saw.

Proof infrastructure is the system that connects a business claim to its sources, context, proof signals, publication state, and canonical public outputs.

Explore RivetSignal’s public evidenceView live examples

Why public evidence needs infrastructure

  • Businesses already produce evidence in many formats
  • Most evidence is treated as isolated content rather than a durable public asset
  • Durable evidence needs identity, sources, context, publication state, canonical URLs, and lifecycle controls
  • Evidence should remain useful across websites, sales, procurement, search, and AI research

The core evidence relationship

RivetSignal organizes public evidence around a clear relationship model. Relationships describe structure—not independent verification of every claim.

A business makes a claim. A Proof Card publishes that claim as a bounded evidence unit with public sources, proof signals, and service, industry, and outcome context. A canonical public URL anchors the card; proof profiles, feeds, customer websites, and other distribution surfaces reuse the same published object. Relationships describe structure—not independent verification.
EntityBusiness
PropositionClaim
Published evidence unitProof Card

Supporting relationships

  • Public sources
  • Proof signals
  • Service context
  • Industry context
  • Outcome context
Stable referenceCanonical public URL

Public outputs

  • Proof profile
  • Proof feed
  • Customer website
  • Distribution uses

The Proof Card is the core evidence unit

The Proof Card is the unit of published evidence—one claim or evidence unit with support that can be shared and distributed.

  • One claim or evidence unit
  • Visible support and sources
  • A canonical public URL
  • Publication date and intentional updates
  • Proof-strength signals
  • Limitations stated in plain language
  • Structured context (service, industry, outcome where applicable)
  • Public distribution through profiles, feeds, and connection outputs

Why snapshots and publication states matter

Public evidence should not silently change with mutable drafts. Published proof uses stable snapshots so what buyers and systems see stays intentional. When evidence is revoked or unpublished, it should disappear from active profiles, feeds, sitemaps, and embeds—not linger as if it were still current.

Human-readable and machine-readable outputs

Proof infrastructure produces both human and machine surfaces:

Human-readable

Canonical Proof Card publishing format

Source
Visible source relationship
Signal
Customer confirmed
Limitation
Limitations stated on the public card

Machine-readable

{ "schema": "proof-feed",
  "url": "/b/rivetsignal/proof-feed.json",
  "cards": [ { "canonicalUrl": "/proof/…" } ] }
  • canonical URLs
  • public-safe tags
  • active inventory

Explore the Proof & Evidence hub

Future direction

Evidence operations and discovery

Future layers—not current shipped product capabilities—may include:

  • Freshness observation
  • Indexing observations
  • Broken connection detection
  • Source update tracking
  • Confirmation gap awareness
  • Distribution health checks
  • Measured utilization of published assets

These are labeled as future direction. RivetSignal’s current focus is publishing and connecting evidence.

From proof infrastructure to a future trust graph

As evidence relationships accumulate, they may form a broader graph connecting businesses, claims, sources, customers, projects, services, outcomes, confirmations, and history.

The trust graph is a long-term architectural direction, not a current public scoring or verification product. RivetSignal does not claim the graph currently exists as a complete public network.

Proof & Evidence hub · Product overview · Live examples · AI discoverability hub: tracking, SEO/GEO, evidence · What to do after an AI visibility audit · Why companies stay absent from ChatGPT answers · What is public business evidence? · AI search is a context problem

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See proof infrastructure in public form

Review RivetSignal’s evidence hub and live profile, then explore how Proof Cards connect sources, signals, and canonical URLs.

Explore RivetSignal’s public evidenceView live examples