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Evidence infrastructure

Claims are easy to publish. Evidence needs structure.

Evidence infrastructure connects a business claim to the evidence behind it while preserving source, context, publication history, and public accessibility.

Infrastructure organizes and exposes evidence. It does not decide whether a claim is ultimately true or whether a buyer should believe it.

Evidence infrastructure is the system that connects a business claim to its sources, context, proof signals, publication state, and canonical public outputs.

How evidence infrastructure layers connect
  1. Claim

    What the business asks others to believe

  2. Evidence

    Supporting material for that claim

  3. Source / provenance

    Where the evidence came from

  4. Public evidence surface

    Stable Proof Card or related public asset

  5. Connected distribution

    Profile, feeds, site links, dossiers

  6. Observed activity

    Supported signals when RivetSignal can record them

Why public evidence needs infrastructure

  • Businesses already produce evidence in many formats
  • Most evidence is treated as isolated content rather than a durable public asset
  • Durable evidence needs identity, sources, context, publication state, canonical URLs, and lifecycle controls
  • Evidence should remain useful across websites, sales, procurement, search, and AI research

The core evidence relationship

RivetSignal organizes public evidence around a clear relationship model. Relationships describe structure—not independent verification of every claim.

A business makes a claim. A Proof Card publishes that claim as a bounded evidence unit with public sources, proof signals, and service, industry, and outcome context. A canonical public URL anchors the card; proof profiles, feeds, customer websites, and other distribution surfaces reuse the same published object. Relationships describe structure—not independent verification.
EntityBusiness
PropositionClaim
Published evidence unitProof Card

Supporting relationships

  • Public sources
  • Proof signals
  • Service context
  • Industry context
  • Outcome context
Stable referenceCanonical public URL

Public outputs

  • Proof profile
  • Proof feed
  • Customer website
  • Distribution uses

Two supported paths into the public Evidence Layer

RivetSignal connects published outputs through profiles, feeds, dossiers where supported, and machine-readable formats. The paths differ in source material and public presentation—not in the need for sources, review, and intentional publication.

Existing evidence → Proof Cards

Case studies, customer stories, and other supported source materials become bounded, source-backed Proof Cards—one primary claim or evidence unit per card with its own canonical URL.

  • Visible support and source relationships
  • Recorded proof signals where applicable
  • Limitations stated on the public page
  • Structured context (service, industry, outcome where applicable)
  • Distribution through profiles, feeds, and connection outputs

Suitable operational records → Experience Records

When supported business records qualify, RivetSignal can compile Experience Records through deterministic processing, scoped sources, private review, and separate publication. Public Experience Record pages are not identical to Proof Cards.

  • Compiled from supplied operational records—not a generic testimonial widget
  • Private review before anything is published
  • Scope, dates, and qualifying work described in plain language
  • May connect to Proof Cards and profiles without collapsing record types
  • Machine-readable publishing where supported for the published output

Why snapshots and publication states matter

Public evidence should not silently change with mutable drafts. Published proof uses stable snapshots so what buyers and systems see stays intentional. When evidence is revoked or unpublished, it should disappear from active profiles, feeds, sitemaps, and embeds—not linger as if it were still current.

Human-readable and machine-readable outputs

Proof infrastructure produces both human and machine surfaces:

Human-readable

Canonical Proof Card publishing format

Source
Visible source relationship
Signal
Customer confirmed
Limitation
Limitations stated on the public card

Machine-readable

{ "schema": "proof-feed",
  "url": "/b/rivetsignal/proof-feed.json",
  "cards": [ { "canonicalUrl": "/proof/…" } ] }
  • canonical URLs
  • public-safe tags
  • active inventory

Explore the Proof & Evidence hub

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Have evidence already? Publish it clearly.

Turn one existing customer result into a source-backed public Proof Card.

Create your first Proof Card freeSee examples